Webdev,

Next time you're renting lists from Hilite, see if you can blag a copy of...

"The First Hundred Million", by E. Haldeman Julius


The publishing arm of Hilite did a reprint a few years ago, and they had a few left over. It's not a copywriting book per se, but a thorough insight into how changing the titles made 'flops' into 'winners'. The same will apply to your headlines, which, as you probably already know, is the biggest variable in the success of your DM/Email/Ad campaigns