Hi Jane,

You were interested in:
http://www.actionplan.com/mktwrkbkN790521.html

For what it's worth, here's how I experienced this site.

I clicked the link above in your post. Did a powerscroll
on that page and counted 34 screens. OK, this isn't a good
starting place for a lazy guy like me. Nothing offended me,
just too much copy.

Went to the home page: http://www.actionplan.com/

Ah, 4 screens, I can handle this. I like it, get to the
point presentation for serious business people. Respects my
time and intelligence. Gives me a first step, and a 2nd
step. 2 steps, my brain will accept this job.

The picture hooks me in to the Robert Middleton link. Who
is this guy?

Now I'm reading the bio and have changed my mind and want
more copy. Looking for less "I love to help people" stuff
(everybody says this so the claim doesn't help differentiate
him in my mind from anyone else), and more personal history
story. Trying to make a connection with the person on the
other end. Picture of office is good. I want more. Give
me 25 unposed natural shots of author, wife, house, dog
and him playing piano and I'm might view them all.

Oooh, now he's sinking the hook. See link at bottom of bio.
A whole page of his favorite jazz albums. This personal
detail does more to sell me than the entire rest of site. I
associate jazz lovers with classy discerning intelligence.
Now I'm thinking "potential friend".

Do you know anything about auto mechanics? Nope, me neither.
So when I go to the garage I look the mechanic in the eye
and try to use knowledge I do have, a lifetime of
people observations.

I guess that describes how I shop online. Note I haven't
even talked about the product. I went to the site only
because a person I respect, you, suggested I do so. When I
got there my first interest was to see if I could find
another real person I can respect.

I don't focus as much on the product description copy as some
might because I have already read 45 billion sales pages on Net
marketing materials and they have all blurred together in my
mind in to a big gray blob. Unless I can make a personal
connection with the seller somehow their site needs to deliver
very specific info pretty darn quickly.

Overall, the presentation leaves a good impression. I
didn't "whip out the credit card" but my mind is still
open to a relationship with this fellow. Rather than
read the whole site I'll probably leverage what I've
already learned about you from reading your many
excellent posts and await your further reports.

Best of luck!

Phil