Hi there,

My name is Kent and I've studied Gary Halbert, John Carlton, and other top copywriting material.

I've accepted my first paid copywriting job for a software project.

My challenge is that I don't have nearly the same enthusiasm for my client's product as I have for my own. Their project does not fire me up the same way my own do.

It really is showing up in the copy as my copy is falling flatter.

My question to the real pros and in particular Michael: How do you get enthusiastic about your client's product? What do you do to get in that emotional state?

Thanks for any and all advice.

warmly,
Kent