Agreed.

I love writing salesletters for the simple sake of both writing and selling. These two activities fire my guns and tickle my glands. It's why I'm a copywriter, because this is not a job. As Joseph Campbell once said so well, "Follow Your Bliss."

But for many salesletters, I also write not just for the passion for writing or selling but also for the love of the product, the benefits it provides and the solution it offers. Heck, I wirte with zeal and passion (and you can probably read it trhough my writing) since I believe in the product so much.

But that doesn't change my style. In the end, I still write with the main intent to serve. (That's why I differentiate great products that can be sold with a hard-sell approach from real scams and snake oils.)