Mike,

Thanks for your moderator's guidance, very well said,
points taken here.

Upon quieter reflection it appears the problem I'm having is
that I am bored with so much of the formula writing I read
on the Web, particularly as I pursue an interest in Net
business. The boredom has, over time, evolved from a
sleepy, yawning boredom in to a bang my head on the monitor
kind of boredom, yielding various unproductive side effects,
shared too willingly here.

I can appreciate that an experienced pro could likely write
copy for product they do or don't believe in, in a style
they would or wouldn't read themselves, and still be
effective at closing sales. The technician side of my mind
appreciates the skill that must be involved in that.

My personal predictament is that I simply can't raise
the energy to write unless I can inspire and sell myself
first. Buh, darned amateurs, who let them on the board!

I think I'm probably projecting my personal writing
situation outwards towards a lot of places it doesn't exist.

That said, I can't help wondering whether a lot of folks who
have memerized these writing/selling formulas are going to
wake up one day, look at their business, and find themselves
wondering why they care.

An irony I've discovered to my own chagrin is that the more
successful one becomes, the larger of a danger that can
become...

Phil