You should have heard of this big kerfuffle that occured here in my hometown of Ottawa, Canada.

About 3 years ago, when the city amalgamated with a few suburbs, they hired a consulting firm and paid them $130,000 (I think it was, if not more) to come up with a tagline for the city.

Note that Ottawa is considered "Silicon Valley North," because it's the headoffice of many large hi-tech firms, like Corel, Nortel Networks, JDS Uniphase, Cognos, Cisco Systems, etc.

Anyway, the tagline was the talk of the town. People were up in arms. Radio talk shows were lambasting the municipal government for paying (and accepting!) such a stupid slogan.

The $130,000 slogan?

Ottawa: Technically Beautiful.