Yup. Love it. Love it. Love it.

The tapes are great. Three 3-ring binders are filled with down-and-dirty copy tips. The "Power Words" reference guide is awesome. But if you're looking for substance, real meat, the value is truly in his "swipe file," John's collection of ads, salesletters and whatnots.

Priceless stuff.

In terms of the course, it's very good. Some stuff is common sense. BUT, a lof tiny "nuggets of gold" are really, really worth it. John's "nuggets," like Gary Halbert and Dan Kennedy, are right to the point, "go for the jugular" stuff. No tip-toeing. Sugar coating not included.

So, if you're offended by the occasional profanity, brutal, honest reality copywriting, to paraphrase Kennedy, "this ain't gonna do nothing for you!"