View Single Post
  #2 (permalink) Old
Timothy Warnock Timothy Warnock is offline
Master
Timothy Warnock is on a distinguished road
 
Timothy Warnock's Avatar
 
Posts: 605
Join Date: Sep 2003
Location: North California Coast
Rep Power: 6
Friends: 2
Default Re: Can you shoot holes in this copy? - 11-11-2004, 12:14 PM

Hi Dave,

Welcome to the forum.

I don't have much time in this moment, but a quick glance gave me a couple indications.

The good...

Your yellow johnson box with the numbered examples is good - that's something to work with.

The bad...

Take away 95% of the times you start a sentence or thought with "I"... "I will..." I am..." I'll teach..." etc and simply start the sentence with the verb that describes the benefit of what your visitor will get.

Right now your sales letter is focused on you, flip it around and focus it on your reader... just this one tip should keep you fairly occupied, and dramatically help your results.

Oh yeah... keep it in the present tense too.

Have a good one,

Tim


Timothy Warnock
Reply With Quote