Two comments on your post Alan...

1. Targeting is extremely important to success online. You are right when
you say that the two biggest mistakes made online is a) poor copy and b) poor targeting.

2. I have found that great content and great products attract targeted traffic. What I mean by this is that if your copy is clear, if your articles
that you write focus on your niche, if your product is compelling and
focused, and if you run a newsletter that is aligned well with your product - then creating content will attract jv partners, affiliates, ezine publishers, and website seekers who are well targeted.

On the other hand, if your products are not well defined, your sales message muddy, your articles all over the place - then you will get lots of traffic, but fall short on sales.

Just my two cents...

Jeff