I think that Dale hit the real problem on the head.
There's a LOT of bad copywriting out there. But I think the problem goes a bit deeper:
There are a lot of poor products being marketed, in a manner designed to make themselves look like "quality" products.

There are tons of informational products being marketed today. And honestly, all too many are simply resales, or rewritings, of others that previously did well.
And the copywriting reflects this: it sounds as if the letters were put through a template, and churned out, instead of a real, live, heartfelt connection to the reader, with the benefits simply explained.

I love reading excellent copywriting. I hate reading poor copy. And I suspect that all too many others onine feel the same way.

Here's to going back to basics, whichever "formula" one chooses to use, or not (I have never used a formula in my letters, and they pull very well).
Here's to knowing who is being written to. To targeted in-house lists of people who have ASKED to receive information. Then, giving them what they have asked for, in a relevant manner. with great headlines that show THIS GROUP what is being offered, and the main benefit.

And to body copy that builds upon this promise.

And products that really deliver on the promise.

That's the basis of good copywriting.

My two cents,
Sheri