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Good post Dale.
I think the "AIDA" while very effective for decades could actually be enhanced
Here is one possible way of doing it...
A = Attention
I = Interest
C = Credibility-- Explain and supply supporting information on why your prospects should believe you. Testimonials & case studies are just the thing the doctor ordered!
B = Benefits-- List out all the benefits the prospect is going to get by dealing with you.
S = Scarcity-- Scarcity sells! Make sure it's included in your marketing piece.
A = Action
W = Warn them what will happen if they don't buy your product or service.
N = Design the offer so they are encouraged to act now and not let it slip their minds. Include extra bonuses for responding now!
Michael S. Winicki
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Thanks, Michael!
I have a better idea. Let's leave AIDA alone, and you can turn your enhancements into a whole new formula.
Call it BSWAN or something like that.
It doesn't have the same ring as AIDA, but who knows?
It could catch on!
Dale King