Hi Alan, hey thx much... I'll work to make it a bit more pithy .... it needs some "ah ha" moments of truth for the customer in the body copy .. I'll tighten it down too to edit out anything that doesn't drive the sale forward..

trying a new tabloid-style header graphic, will be split testing that against more traditional ones as well...

updated header graphic + headline, will work on body copy improvements this week..

ken