Priya,

If your results are 2% - 8% that is pretty good, so any suggestions made at this point need to be taken with caution and tested.

That said, you could try adding a little more "umph" to your headline and see if that helps...

... this could have more detail...

How To Be

The Number ONE Free Traffic King In Your Niche

or...

The Number ONE Profit "Boss" In Your Niche

...or something along those lines to give more specific firepower to your headline.

Testimonials: I know Michel says to be careful with testimonials up top (because they make it a "giveaway" that this is a sales letter), but I understand your desire to create credibility early (and this is good), so one suggestion worth trying would be take the best sentence out of 2 or 3 testimonials, and put them as simple italic quotes (no johnson box), with the name after...

i.e.

"I was shocked at the incredibly useful info..." (John Smith)

number two

number three

If you can get photos to use from your testimonials, this helps.

Drop Caps Use them like newspapers use them, as they stand now, they look unprofessional - make them a jpg or gif photo, align left, or align top, get them to really "drop", it will add a touch of class.

Bullets: are just that, "bullets", and when you shoot them, do it with sniper precision... right between the eyes... in most cases, use action verbs with hardhitting benefits...

You have...

What about:

-----

It suits them just fine to have you believe the lies that you can never -

• * Win, hands-down, top 10 roaring free traffic spots within the search engines... (They say it’s too hard to optimize for search engines)
  
  
  * Reign constantly and easily on top of the ever-changing SE ranking algorithm waves, like a champion surfer, without needing to ever fear or panic when they change... (They say search engines keep changing their ranking methods, so it doesn’t make sense optimizing anyway)
  
  * Hold your positions solidly, like an impenetrable, seige-proof fortress for months, even years... (They say free search engine traffic will never last)

Think about how you can improve your other bullets with action verbs.

Your BODY text could use some tightening up, there is a lot of redundancy, and some spots where it rambles on a little too much, but all in all your letter is good... keep up the good work...