Is good copywriting based on persuasion, ie. finding ever
more clever ways to manuever a prospect in to doing
something we want them to do?

Or is good copywriting based on service, that is, focusing
our talents on providing the experience the prospect is
seeking from us?

If the later, what experience is the prospect seeking
from us?

Copywriters are of course also buyers themselves, so one
convenient place to look for answers to these questions is
in our own shopping experiences.

What experience are _we_ looking for when we arrive at a web
site in shopping mode? Do copywriters relish and happily
welcome many screen fulls of emotion based persuasion when
they encounter it on _someone else's_ site?

If the honest answer turns out to be that copywriters don't
sincerely enjoy "the pitch" approach when it is aimed at us
personally, then by what logic would we assume that other's
will enjoy the pitch approach when they visit our site?

Could the logic be that perhaps we are assuming we are
somehow more mature and intelligent than our readers? If
this is the assumption, I wonder how our readers will react
to this assumption if and when they detect it in our
presentation?

The expert maxim appears to be that people buy on emotion.

OK, does "people" mean us too?

Do we copywriters also make our own buying decisions based
on emotion, and are we surfing the web looking for people
who will manipulate _our_ emotions for us?

Or, are we looking for information when we shop?

Not them, us, what are _we_ looking for?

Phil