tons of lessons learned; there were only 2 back of the house pitches... (this is sounding like the wall st journal 'two bros letter')...

One pitch got 720 conversions at $995/head

The other pitch got less than 200, at $99/head.

The less famous person, got the biggest conversions.

I carefully, excruciatingly, meticulously took notes on all aspects of audience prep/bookstore/value prep/fluffing/anchoring/ the rest of it..

and the differences in what I learned, will help me easily triple my income in the next 36 months.... the 'small hinges swing big doors' concept..

too bad I can't share any of it, since all my competitors (you know who you are eh) read my posts avidly ..

one thing I will share is... 20 years ago when I attended seminars, I paid most attention to the CONTENT. After my stint as a TQM/Kaizen guru back in the 80s/early 90s (I'm even a CQE/certified quality engr), I realize, and apply the concept, that...

marketing PROCESS is everything. content is almost irrelevant. for example, I carefully studied and took notes on those phrases and pacing events that got the biggest audience reactions ... I was paying more attention to the seminar Audience than I was to the presenters..
(that's a world class tip to apply btw) ...

because it's the audience reactions, learning to emulate what gets them all excited, and subsequently Buying, that I can best apply to my own businesses.


ken