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John Reese John Reese is offline
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Default Carlton-esque Bullets... any good examples? - 09-30-2003, 02:23 PM

Does anyone have any good Web copy bullets like Carlton teaches? He is big on staggering bullets to have one be an intriguing tease, but then the next actually "giving" some good info, then another tease, then another with solid info -- rather than the bullet style of most copywriters where everything is just a tease.

Just wondering if anyone has written effective copy like this for the Web (or knows where some good examples are) that I can take a look at it.

* I am guilty of writing almost all of my bullets in a 'tease' format.

-John Reese
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