Just finished:

Scientific Advertising
The Ultimate Sales Letter - Dan Kennedy
The Quiet Game (novel) - Greg Iles

Currently reading:

Tested Advertising Methods (4th ed.) - John Caples (got this one for .89 a couple of weeks ago on half.com)

Secrets of a Freelance Writer (re-reading) - Bob Bly

Black Cross (novel) - Greg Iles

My Bible (less often than I should)