Quote:
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Originally Posted by timjcarter Well my conversion rate soared.
James Brausch had a one day sale on a software product called Glyphius. It analyzes headlines. I ran some through it until I got a good scoring headline and now I'm getting a 5% rate again. |
You have to pretend that the customers only read the first 100 words or so.
Even if they Do read more....it sets the stage for the rest of the letter.
Critical Copy
XXXXX Headline Pre & Sub
XXXX First Paragraph
XX First Page
X Everything else