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Ken_Calhoun Ken_Calhoun is offline
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Default Re: Here's my latest one... - 07-09-2004, 12:04 PM

Interesting copy ... here's what I'd mod:

- add 1-2 photos of houses, or even better, of a real person in front of a real house holding a check in their hand... there is a house in the header graphic, I'd add another somewhere in the body copy.. since that's what it's about, I'd add that to help prospect see themselves in the picture of houses + check

- cold, hard cash, moolah, dinero .. pushes the boundary of 'get rich quick' copy, maybe convey benefit in another way/choice of words?

- excellent subhead linkages ...: 'i bought every book...'... 'broke dejected...' then 'it hit me like a ton of bricks, i finally cracked the code' (great copy on those s/hs!)

- should first ebook cover be facing right? seems should be facing left, into the body of copy..

- i like the visual impact of black 'insider secrets to..', I'd move that up higher in the copy

- good opt in capture placement/wording

- add a graphic to the 'busting some myths' s/h .. good copy on that..

- funny re Bzzzt! Sorry Wrong Again.. that's engaging.. good progression..

- interesting how-tos, well written benefit stack

- valid 'warning' points

- change the even-numbered dollar wins to something more credible,
eg instead of $27,000 and $32,000 use $26,795 or $31, 850 etc...

- 'every bit' well written copy..

- guarantee is reassuring

- 'I even walk you through.. excellent

- change colors of bonus reports from green, looks same as main pitch product, i thought all 3 were the same thing, till looking at copy more closely

Superb copy as usual, nice work. Hope those few tips above can help too.

Nice to see such talented copy on a regular basis.. like listening to a tight studio musician at work ..

liked the order form too, nice graphic design/layout and copy hooks

ken


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