Hi Harmony,
I think you have your answer already...
When you say:
Quote:
|
Originally Posted by HarmonyMajor Right now, the headline reflects all of the "truth" prospects will get... |
Honesty is a behaviour and an attitude so why not focus on the result of being honest?
Provide your prospects with facts, data, evidence, proof, credibity, openness, transparency, ... in a nutshel - give them the Truth
You simply have to find a way of being truthful. Your sales letter should convey honesty without overusing the word and you should allow your own honesty, energy and enthusiasm to show in your copy.
Take care
John