Hi Ken,


A great post to time & date stamp for posterity.

Your sitefomercials.com USP & Biz Model is beautifully positioned atop only the first ripple of a fast approaching wave that’s going to build into a disruptive technology tsunami.

The key is not video – video isn’t really anything new to the internet marketing zeitgeist.

The differentiate, or die proposition is going to be found at the dividing line between ultra-high production quality and premium special effects with seamless editing and professional, infomercial quality presentations….and the run of the mill video that we generally see today.

I also believe that the real opportunity is not going to be among internet direct response marketers – although that opportunity will be large indeed. The real opportunity is going to be in the mainstream business market.

Two weeks ago I went to my dentist to repair a broken tooth… which of course resulted in a near $2k root canal and crown. While in the waiting room, there was a video playing with a small presentation from the dentist, his family, his practice, the staff and his mission statement along with a presentation for the new “whitening” procedures. It had excellent production quality and was very well done.

Part two of using video as a marketing and selling tool occurred after my initial x-rays and exam. The dentist gave me a quick overview of my options, had the dental assistant turn on the video and left me in the chair to watch a 5-7 minute “infomercial” on crown’s and bridge’s etc. There were video presentations available for virtually every dental procedure and product available.

…the “bulb” went off for me, when after returning home; I checked the Yellow Page ads in my phone book and not a single Dental Practice had a web site offering anything more than the most elementary articles on basic procedures.

The opportunity to powerfully position a business via utilizing a web site and high production quality video clips to pre-screen and virtually pre-sell prospects, in addition to communicating one’s USP and educating them and pre-handling objections is completely untapped.

The cost barrier has been shattered to where virtually any product, or service can now be demonstrated to the potential consumer via the added dimension of video versus just the written word, or audio.

The ability to take the traditional eavesdrop telephone/audio testimonial lines that some savvy businesses are presently utilizing and adding the dimension of video testimonials and feature/benefit presentations is an incredibly broad opportunity.

A dentist can eliminate the inefficiency of an in-office presentation and instead; more effectively lever that technology via driving traffic to a web site and turn that broad unqualified traffic into a starving crowd that raises it’s hand -- already virtually pre-qualified and pre-sold.

A home improvement company can utilize video product demonstrations for replacement windows, vinyl siding, energy efficient products such as high tech insulation products and differentiate themselves immediately from the competition – instantly rising above a commoditized price environment.

The possibilities are endless and exist for every product and service imaginable.

Utilizing regional and local keyword search technology paired with high production quality video that communicates a USP and demonstrates the features and benefits of it’s products and services; will allow start-ups to leap-frog over the competition and those already well positioned first movers to literally lock-in positions of market dominance.

Ken -- think big, real big, even bigger than you are now…. wrap that ball tightly with both hands and run to daylight…. there’s a helluva hole open right now – and there’s no one between you and the goal line.

Congrat’s for doing it…and being an inspiration for “taking action.” – massive action !

All the best,

Martin