Thanks Alan!
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You know Tim I can spend weeks on Headlines. Once its right 90% of the copy is done. The headline should tell the story... does yours?
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Hmmm... good food for thought... I was approaching it differently.
You know it's funny you mention the headline, to be honest, I have never really liked it. It was my first try a few months ago. Since then, I rewrote it a few times, but the CR% always dropped... so we kept coming back to it again (reluctantly). I'm glad to hear that I am not the only one that can end up working to find just the right headline...
It is also funny that you mentioned the 300% improvement as an idea... that one line has been the biggest point of controversy from critics (self proclaimed critics that is)... what I have gathered from reading posts here, from Pros (not critics), is to discard the complaining voices (they don't buy).
This is helping me tremendously to wade through the mud.
I too had thought to add screen shots, I think they will help. You are confirming basically what I was feeling, and I tell you, this helps.
Again, after looking at your example, I now have some good ideas on how to clean up our page.
Thanks again - I'll keep you all posted on my testing results (at least we have good tracking software to let us know what is working
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Tim