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Timothy Warnock Timothy Warnock is offline
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Default Re: Would You Buy This Product? - 05-05-2004, 09:35 AM

Hi Mike,

Tough sale...

Passionate topic, but tough to get folks to put out more money on something that is a real pain in the butt. Kind of like trying to sell a giant fence because jerks keep throwing trash on your lawn everyday of the year, and there is no way to stop them. You'd rather buy a shotgun...

No matter how good your copy is, you'll have this hurdle.

Would another approach perhaps be better, I'm just winging it, but...

The more you succeed online, the more SPAM tries to dangerously undermine your success by stealing your precious time, and the situation is NOT getting any better. Take matters into your own hands now with/by...

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This is just to give you a possible flavor, I didn't even try to turn it into copy. I would consider hitting them harder with the fact that SPAM IS a problem they will have to address (and is NOT going away) - and it seems to grow and get worse the more you succeed.

I hope this sparks some ideas for you.

All the best,

Tim


Timothy Warnock
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