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Timothy Warnock Timothy Warnock is offline
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Default Re: Can I have your opinion on this ... - 05-05-2004, 07:30 AM

Hi Ray,

Sorry I haven't replied sooner - I think, as Jason mentioned, most everyone here is SWAMPED!

I took a quick look at your site - I only have time to comment on the Pre headline and Headline...

BTW Not bad at all...and I know what it's like to get so close to a project that everything blurs...

Your Pre-Headline:

Breaking News: Introducing The Internet’s First And Only Complete Website Graphics Software! Generate Your Entire Website Graphics In Less Time Than It Takes To Eat Dinner And Without Ever Needing To Spend A Fortune...

-----

What does first graphics software mean? So? You haven't demonstrated your benefit yet to make this clear. Can you find a way to describe this product in a way that clearly states its benefit?...

For example...

BREAKING NEWS: You will increase your sales with professional graphics.
This is a proven fact. Your opportunity to create YOUR OWN stunning graphics for ALL aspects of your site just became possible with the internet’s first and only complete dummy proof website graphics software!

Then your headline:

“At Last! You Can Now Quickly And Easily Create Your Own Stunning eCovers, Headers, Footers, Buttons And Banners All At The Same Time With Just A Few Easy Clicks...Brand New All-In-One Graphics Generating Software Spits Out UNLIMITED Professional-Looking Graphics For Your Websites Without Breaking The Bank!”

Again, your only benefit here is at the end "without breaking the bank", but in my opinion this isn't strong enough, you first have to give them some powerful benefits that come in your copy only later - put them right up front in your headline. This is how I would do it:

Create Stunning, Professional Web Site Graphics For ALL Your Needs, Banners, eCovers, Headers, Footers, Buttons, And Banners That Will Increase Your Sales Even Dramatically, With Connect-The-Dots Simplicity That Even A Child Could Follow, And A Shoestring Budget Can Afford!

See what I mean? I think this locks them in much better and sets the stage for the rest of your copy to follow. Testing will tell you if I'm right or wrong.

I hope this helps.

Timothy Warnock


Timothy Warnock
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