Hi Mike,

I really like the subject, and even have experience in this. I happened to design a book cover for a renowned transpersonal psychologist many years ago that talked about symbols and their role in the unconscious mind. Interesting stuff... the book AND cover was apparently quite successful. I even wrote a thesis at the university on Dreams and Their Role in the Bible (many years ago).

Before I dig into your first sales letter (which is probably better than my first letter was - so keep at it!), know that my goal is to help, not criticize.

That said, let's do a little ripping here and there.

A few suggestions...

Above the header I try to qualify the visitors, or "wet their appetite", just like an hors d'oeuvre should do before an incredible meal...

...doesn't quite do it for me.

Try...

Discover the mysterious and powerful secrets that your own dreams are telling you every night...

Then based on Peter's recent tip regarding If-Then Headlines, I would say:

If You Can Understand The Incredible Knowledge That Your Unconscious Mind is Trying to Communicate to You Through Your Nightly Dreams, Then You Can Achieve Surprising New Success and Avoid Looming Potential Danger

Your intro copy is pretty good, but I would talk more about what psychologists have discovered regarding dreams, symbols, and the many levels of the unconscious mind, and how these various levels DO try to communicate with our conscious mind. Dreams being one of the ways. I would also include examples of dreams in important stories of the Bible and their influence on history.

In other words, build credibility to your headline - I know there is plenty of knowledge out there to do just that - and it is interesting stuff!

Also your sentence:

It needs help. "Dictionary" really weakens the product - it sounds like you have found a dusty old "dictionary" repackaged it, and now you sell it for $20, in this new dictionary reincarnation.

I know you can do more justice to what you have compiled, it really does sound interesting.

Also, the HUGE headlines with exclamation points and quotes, "Check This Out!", "Exclusive Bonuses!", "This Information is Priceless!", feel forced and could have counter effects, weakening credibility. Your credibility is VERY IMPORTANT with such a product (well, any product), but especially here.

REGARDING LAYOUT:

The overall feel is a little weak, don't know if it's the fonts, maybe too stark, but it could look more professional.

Your yellow highlights look a little pale, I would consider removing them.

I think you have a good start (even though I was a bit critical), I really hope my comments help.

Tim