| Re: How to convey honesty as a USP ... for a headline? -
09-22-2003, 08:54 AM
Harmony,
Read a letter only today from a review paper.
It said ... I can honestly say this is the most important letter you will ever read..."
My first thought, sure buddy I dont fall for that kind of stuff. Yet I read...
" he said it with honesty and passion like I have never heard before..."
Now both use the sames word so whats the problem? Problem is context. The word will never become unused or abandoned even but when any words get continually abused like in the first example it becomes harder to believe but only in the context of the first example.
Other online words that are turning people off. Secrets, insiders and so on. Why ... overuse and abuse. Nothing wrong with the words in the right context though.
I agree with one of the comment already stated ... you have to get the angle right. Do that and you can still use those words but keep them in a context that is believable. |