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HarmonyMajor HarmonyMajor is offline
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Default Re: How to convey honesty as a USP ... for a headline? - 09-22-2003, 04:37 AM

Hi all.

Thanks very much for the answers so far. It'd be interesting to
see what the moderators have to say on this topic also, from
their own experience in the field.


Quote:
IMO, so is the implied 'honesty'.
That's interesting. I know exactly what you mean about the first
point with the STATEMENT of honesty being suspect, which was
the point of my post. But as for the IMPLICATION of honesty ...
why do you feel that way, Keith?



Quote:
Why not shoot from a different angle?
Such as?



Quote:
I just had the image of a magician, with smoke and mirrors, being unveiled, all the tricks being calmly, and scientifically explained - thus revealing the simple naked truth of how he does it.
That IS cool, Tim. What would you suggest I do with it? ;-)


Plenty of insightful perspectives here. It's always interesting to
see how different people think, and why. Thanks to you both!
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