I agree if you are trying to sell honesty. I do however believe that one can express honesty when it is sincere, and from the heart. In this case, it can be quite powerful - but this is a razor's edge to walk in the world of selling... the key is sincerity, and being able to back up what is said with proof and the willingness to correspond personally with your visitors (so they can get to know you personally).

When backed up by these factors of transparent behavior, honesty can and does go a long way. IMHO

Harmony,

I had another thought... I just had the image of a magician, with smoke and mirrors, being unveiled, all the tricks being calmly, and scientifically explained - thus revealing the simple naked truth of how he does it.

Just another thought. In the end, I will be curious to see what you have brewing there...

All the best,

Tim