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Barry A. Densa Barry A. Densa is offline
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Default 11-27-2005, 11:08 AM

I haven't read them all...yet.

Nor do I own them all...yet.

But here they are in no particular order...

Sales Letters That Sizzle
By Herschel Gordon Lewis

The Copy Book: How 32 Of The World’s Best Advertising Writers Write Their Copy
By Designers & Art Directors Association of the UK

First Hundred Million
By E. Haldeman Julius

Triggers
By Joseph Sugarman

Advertising Secrets Of The Written Word
By Joseph Sugarman

Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
By Joseph Sugarman

Business-to-Business Direct Marketing/Fool Proof Marketing
By Bob Bly

Direct Marketing: Strategy, Planning and Execution
By Ed Nash

Breakthrough Advertising
By Eugene Schwartz

How To Write A Good Advertisement/ My First 50 Years In Advertising
By Vic Schwab

7 Steps To Freedom
By Ben Suarez

The Ultimate Sales Letter/Ultimate Marketing Plan/No BS Business Success
By Dan Kennedy

Tested Advertising Methods
By John Caples

The Greatest Direct Mail Sales Letters Of All Time
By Richard Hodgson

My Life In Advertising/ Scientific Advertising
By Claude Hopkins

My First 65 Years In Advertising
By Maxwell Sackheim

The Robert Collier Letter Book
By Robert Collier

Ogilvy On Advertising/ Confessions Of An Advertising Man
By David Ogilvy

Magic Words that Bring You Riches
By Ted Nicholas

Influence: The Psychology of Persuasion
By Robert Cialdini

The Tipping Point
By Malcolm Gladwell

Reason Why Advertising
By John Kennedy

Secrets of Successful Direct Mail
By Dick Benson

Successful Direct Marketing Methods
By Bob Stone

Art of Readable Writing
By Rudolph Flesch

Unlimited Selling Power
By Donald Moine

Million Dollar Mailings
By Dennis Hatch

Direct Marketing Success: What works and why
By Freeman Gosden

How to Write Letters that Sell
By Christian Godefroy

Reality In Advertising
By Rosser Reeves

Words That Sell
By Richard Bayan

Method Marketing/Million Dollar Mailings
By Denny Hatch

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin

Thesaurus of Alternatives to Worn-Out Words and Phrases
By Robert Hartwell Fiske

2239 Tested Secrets For Direct Marketing Success
By Denny Hatch

How To Turn Words Into Money
By Ted Nicholas

Get Everything You Can Out of All You’ve Got
By Jay Abraham

How To Win Friends And Influence People
By Dale Carnegie

Story
By Robert Mckee

Writing The Blockbuster Novel
By Al Zuckerman


Barry A. Densa
Direct Response Copywriter & Consultant

"Excite your customers - target their emotions, punch their hot-buttons - and you'll increase your sales. Guaranteed!"

www.WritingWithPersonality.com
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