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11-27-2005, 11:08 AM
I haven't read them all...yet.
Nor do I own them all...yet.
But here they are in no particular order...
Sales Letters That Sizzle
By Herschel Gordon Lewis
The Copy Book: How 32 Of The World’s Best Advertising Writers Write Their Copy
By Designers & Art Directors Association of the UK
First Hundred Million
By E. Haldeman Julius
Triggers
By Joseph Sugarman
Advertising Secrets Of The Written Word
By Joseph Sugarman
Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
By Joseph Sugarman
Business-to-Business Direct Marketing/Fool Proof Marketing
By Bob Bly
Direct Marketing: Strategy, Planning and Execution
By Ed Nash
Breakthrough Advertising
By Eugene Schwartz
How To Write A Good Advertisement/ My First 50 Years In Advertising
By Vic Schwab
7 Steps To Freedom
By Ben Suarez
The Ultimate Sales Letter/Ultimate Marketing Plan/No BS Business Success
By Dan Kennedy
Tested Advertising Methods
By John Caples
The Greatest Direct Mail Sales Letters Of All Time
By Richard Hodgson
My Life In Advertising/ Scientific Advertising
By Claude Hopkins
My First 65 Years In Advertising
By Maxwell Sackheim
The Robert Collier Letter Book
By Robert Collier
Ogilvy On Advertising/ Confessions Of An Advertising Man
By David Ogilvy
Magic Words that Bring You Riches
By Ted Nicholas
Influence: The Psychology of Persuasion
By Robert Cialdini
The Tipping Point
By Malcolm Gladwell
Reason Why Advertising
By John Kennedy
Secrets of Successful Direct Mail
By Dick Benson
Successful Direct Marketing Methods
By Bob Stone
Art of Readable Writing
By Rudolph Flesch
Unlimited Selling Power
By Donald Moine
Million Dollar Mailings
By Dennis Hatch
Direct Marketing Success: What works and why
By Freeman Gosden
How to Write Letters that Sell
By Christian Godefroy
Reality In Advertising
By Rosser Reeves
Words That Sell
By Richard Bayan
Method Marketing/Million Dollar Mailings
By Denny Hatch
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Thesaurus of Alternatives to Worn-Out Words and Phrases
By Robert Hartwell Fiske
2239 Tested Secrets For Direct Marketing Success
By Denny Hatch
How To Turn Words Into Money
By Ted Nicholas
Get Everything You Can Out of All You’ve Got
By Jay Abraham
How To Win Friends And Influence People
By Dale Carnegie
Story
By Robert Mckee
Writing The Blockbuster Novel
By Al Zuckerman Barry A. Densa
Direct Response Copywriter & Consultant
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